In addition to frequent vacuuming, its important to clean your carpet on a regular basis. Steam Cleaning will remove the oily, sticky soil that vacuums can't take out, and will help keep your carpet looking great over time.

Cleaning systems target the soils that result from cooking vapors, air pollution, and tracked-in dirt. The particles of oily soil deposited on carpet fibers can cause gradual but significant dulling of colors. The color isn't lost, but is hidden under the film. If this type of soil is allowed to accumulate, it begins to attract and hold the dry soil.

How often should carpet get cleaned ?

Shaw carpet says:

Get on a cleaning schedule! If carpet is cleaned before it becomes too unsightly, the cleaning chore will be easier and more successful. Carpet in a typical household should be cleaned every 12 to 18 months, depending on the number of residents and amount of activity.

Choosing the proper cleaning system is important. Some systems may leave residues which accelerate re-soiling and defeats the whole purpose of cleaning.

What about Shaw warranties ?

Shaw warranties require that the homeowner be able to show proof of periodic cleaning by hot water extraction (commonly called "steam" cleaning) by a professional cleaning service.

Shaws choice: Hot water extraction

Research indicates that the hot water extraction system provides the best capability for cleaning. This system is commonly referred to as "steam cleaning,"  The process consists of applying a cleaning agent into the carpet pile and using water in the extractor to recover the used solution and soil.  This can be done from a truck-mounted unit outside the home with only the hose and wand brought inside or by a portable system brought into the home.